10 THINGS TO AVOID CALLBACKS
Wednesday, January 18 Lancaster 9 AM – 10:30 AM (202)
Tuesday, February 7 Atlantic City 2:30 PM – 4 PM (720)
Going back to deal with a dissatisfied customer is always a losing proposition. Avoid the most common mistakes made by contractors that lead to call backs. Learn when to draw the line, cut your losses and move on to the next job.
CE Credits: NCMA 1.5 (pre-approved)
Presenter: Mark Antunes, EP Henry Corporation
Fee: Advance FREE with your registration
ACCESS, BID AND BUILD COMMERCIAL HARDSCAPE PROJECTS
Wednesday, January 18 Lancaster 2:30 PM – 4 PM (215)
Thursday, January 19 Lancaster 9 AM – 10:30 AM (303)
Wednesday, February 8 Atlantic City 9 AM – 10:30 AM (804)
Learn how to get involved in the commercial market by establishing and building relationships with general contractors and developers. This session takes you through the process and provides an overview of the bidding and estimating tools that will help you expand your Hardscape business into the commercial market.
CE Credits: ICPI 1.5 (pre-approved)
Presenter: Fred Adams, Fred Adams Paving Co., Inc.
Fee: Advance $20 with your registration
Onsite $40 with your registration
Onsite $20 with your registration
ADVANCED LANDSCAPE LIGHTING
Thursday, January 19 Lancaster 3 PM – 5 PM (327)
Tuesday, February 7 Atlantic City 1 PM – 3 PM (716)
Wednesday, February 8 Atlantic City 3 PM – 5 PM (831)
As a follow up to Introduction to Low Voltage Landscape Lighting, CAST Lighting is providing an Advanced Lighting Design course. This class will build on the knowledge gained in the Introduction to Low Voltage Landscape Lighting and cover advanced installation techniques, sales, and marketing tips for both Halogen and LED lighting systems.
Presenter: Jeff Hesser, CAST Lighting, LLC
Fee: Advance FREE with your registration
Onsite $20 with your registration
ANCHORPLEX™ SYSTEMS/TALL WALLS
Wednesday, January 18 Lancaster 9 AM – 10:30 AM (203)
Thursday, January 19 Lancaster 9 AM – 10:30 AM (304)
Tuesday, February 7 Atlantic City 2:30 PM – 4 PM (721)
Wednesday, February 8 Atlantic City 10:30 PM – 12 PM (810)
Learn from an industry expert in the commercial wall business. Don Armstrong will present the most cutting edge construction and installation methods being used in the industry. Walk out with knowledge you can use now to work better and make money with.
CE Credits: NCMA 1.5 (pre-approved)
Presenter: Don Armstrong, Anchor Wall Systems, Inc.
Fee: Advance FREE with your registration
Onsite $20 with your registration
BASIC PAVER INSTALLATION
Thursday, January 19 Lancaster 1 PM – 2:30 PM (316)
Wednesday, February 8 Atlantic City 2:30 PM – 4 PM (826)
Get the basics right and expand your installations from there. Learn how to correctly achieve critical elements that every paver installation must include. Proper excavation, sub-base compaction, use of geotextiles, base materials and compaction, setting bed application, paver selection, design, and installation and more will all be covered.
CE Credits: ICPI 1.5 / NCMA 1.5 (pre-approved)
Presenter: Steve Hain, EP Henry Corporation
Fee: Advance FREE with your registration
Onsite $20 with your registration
BASIC SEGMENTAL RETAINING WALL INSTALLATION
Thursday, January 19 Lancaster 10:30 AM – 12 PM (309)
Wednesday, February 8 Atlantic City 10:30 AM – 12 PM (811)
Get the basics right and build up from there. Learn how to correctly achieve critical elements that every segmental retaining wall installation must include. Proper footer excavation, sub-base footer compaction, use of geogrid, footer base materials and compaction, drainage, block selection, fill vs. cut walls, battering block and more will all be covered.
CE Credits: NCMA 1.5 (pre-approved)
Presenter: Steve Hain, EP Henry Corporation
Fee: Advance FREE with your registration
Onsite $20 with your registration
CAST VENEER STONE INSTALLATION
Wednesday, January 18 Lancaster 10:30 AM – 12 PM (208)
Thursday, January 19 Lancaster 9 AM – 10:30 AM (302)
Tuesday, February 7 Atlantic City 10:30 AM – 12 PM (710)
Wednesday, February 8 Atlantic City 9 AM – 10:30 AM (802)
Expand your design opportunities and installation skills by learning the fundamental aspects of masonry application of Cast Veneer Stone. The components of Masonry Hardscaping™, tools of the trade, the potential applications, and technical aspects of Cast Veneer Stone application will be taught. Learn proper techniques to avoid mistakes on your first job.
Presenters: Steve Long, E.R. Long Associates, Inc.
Mark Antunes, EP Henry Corporation
Jim Purvis, EP Henry Corporation
Fee: Advance FREE with your registration
Onsite $ 20 with your registration
CONTRACT WRITING
Thursday, January 19 Lancaster 10:30 AM – 12 PM (310)
Tuesday, February 7 Atlantic City 1 PM – 2:30 PM (713)
Protect yourself and get your business agreements clearly understood and recorded. Topics include why written contracts are critical, types of contracts, set up of the contract, contract introductions, scope of work, warrantees, payment schedules, terms and conditions.
Presenter: Marcus vandeVliet, MV Enterprises
Fee: Advance FREE with your registration
Onsite $20 with your registration
CONTRACTOR PANEL DISCUSSION – RUNNING A PROFITABLE HARDSCAPE BUSINESS
Thursday, January 19 Lancaster 2:30 PM – 4 PM (324)
Wednesday, February 8 Atlantic City 2:30 PM – 4 PM (827)
This interactive panel discussion will address best practices for running a profitable Hardscape company. It will tackle issues of marketing, sales, productivity, personnel, and what ever questions you have for the panelists. On the panel will be 3 contractors with a proven record of success who will discuss their best practices and answer any questions you have during Q&A. Not to be missed!
Registrants for this course are encouraged to provide a question or aspect of their business that they would hope to have answered at this program.
CE Credits: ICPI 1.5 / NCMA 1.5 (pre-approved)
Presenter: Jeffrey Scott, Jeffrey Scott Consulting (Lancaster)
Charles Vander Kooi, Vander Kooi and Associates, Inc. (Atlantic City)
Fee: Advance FREE with your registration
Onsite $20 with your registration
DESIGNING AND SELLING OUTDOOR LIVING SPACES
Wednesday, January 18 Lancaster 8 AM – 12 PM (201)
Discover your sales and marketing process and make it work! Everyone has a process; they just don’t always look at it that way. This course will help you look at your unique process and discover what it is that sets you apart. Once you understand this, you’ll be able to attract more business, business that is a better fit for your company, sell the vision, manage the job and then get your client to tell your story.
We’ll cover how to set yourself apart, target your marketing, market through relationships, and deliver what you say. We’ll discuss how to pre-qualify prospective clients by listening, and understanding lead source and demographics, amongst other factors. The course will take you step by step from the first meeting to closing the job to receiving referrals as a result of satisfied customers. We’ll discuss how to make it an experience for your client and further build the trust that will bring you future business.
CE Credits: ICPI 3.5 (pre-approved)
Presenter: Joe Palimeno, Vander Kooi and Associates, Inc.
Fee: Advance $20 with your registration
Onsite $40 with your registration
ESTIMATING AND BIDDING
Wednesday, February 8 Atlantic City 9 AM – 12 PM (809)
The goal was to develop the “perfect” estimating system that recovers the “perfect overhead.” However, after bidding over a billion dollars in work personally, and conducting extensive research with clients and other consulting firms Charles decided that in reality there is not a perfect estimating system. As a result he has developed what he calls, “As Good As It Gets.” His system is a Multiple Overhead Recovery System (MORS) that is based on the premise that there are different variables on each and every job, not to mention the different expenses each company has that must be considered. Additionally there is a portion of your company’s overhead that must be recovered on each and every job. MORS was developed to consider the changing variables that are unique to each company, and each job, and to allocate the proper amount of overhead to the material, labor, equipment, and subs throughout the year in order to make a profit.
Presenter: Charles Vander Kooi, Vander Kooi and Associates, Inc.
Fee: Advance $20 with your registration
Onsite $40 with your registration
GEOSYNTHETIC SOLUTIONS WITH INTERLOCKING CONCRETE PAVERS – FOR INSTALLERS
Thursday, January 19 Lancaster 1 PM – 2:30 PM (317)
Wednesday, February 8 Atlantic City 1 PM – 2:30 PM (817)
Most Hardscape installation companies are familiar with geotextile fabrics, such as woven versus non-woven. However, they may not be aware of what physical properties make a geotextile fabric appropriate for a given soil type or application. In many cases the addition of the proper geosynthetic fabric can provide an overall cost savings through reduced excavation, cross section thickness, and extend the overall life span of an interlocking concrete paver installation. Using the guidelines provided in this class, an attendee will be able to properly evaluate project conditions and requirements to identify and install geosynthetic fabrics providing a cost effective solution to their clients.
CE Credits: ICPI 1.5 / NCMA 1.5 (pre-approved)
Presenter: Rob Hipszer, TenCate Geosynthetics
Fee: Advance FREE with your registration
Onsite $20 with your registration
GEOSYNTHETIC SOLUTIONS WITH SEGMENTAL WALLS, GREEN WALLS, AND SLOPES – FOR INSTALLERS
Thursday, January 19 Lancaster 10:30 AM – 12 PM (311)
Wednesday, February 8 Atlantic City 9 AM – 10:30 AM (806)
Hardscape installation companies have been constructing segmental retaining walls for years with great success. But how will you take it to the next level? By adding tall engineered segmental walls, green walls, and reinforced slopes to your arsenal of grade separation construction services you will be able to offer your clients an expanded range of solutions to better meet the aesthetic and budgetary requirements of a given site. This class will provide a systems overview as well as the site considerations, soil
considerations, and installation sequence of tall engineered segmental wall, green walls, and reinforced slopes.
CE Credits: NCMA 1.5 (pre-approved)
Presenter: Rob Hipszer, TenCate Geosynthetics
Fee: Advance FREE with your registration
Onsite $20 with your registration
GUARANTEE COMPACTION & ELIMINATE STRUCTURAL FAILURES IN THE RESIDENTIAL MARKET
Wednesday, January 18 Lancaster 9 AM – 10:30 AM (204)
Thursday, January 19 Lancaster 10:30 AM – 12 PM (312)
Tuesday, February 7 Atlantic City 10:30 AM – 12 PM (711)
Wednesday, February 8 Atlantic City 1 PM – 2:30 PM (818)
Most residential contractors have no specific means to measure compaction. With most Hardscape failures occurring because of lack of compaction, it is hard to believe more attention is not given to this issue. This seminar focuses on four compaction issues: compaction equipment, compaction testing, proper soil selection, and geosynthetic soil stabilization aids.
CE Credits: ICPI 1.5 / NCMA 1.5 (pre-approved)
Presenter: Bill Gardocki, Interstate Landscape Co., Inc.
Fee: Advance FREE with your registration
Onsite $20 with your registration
HARDSCAPING IN THE POOL ENVIRONMENT
Wednesday, January 18 Lancaster 1 PM – 2:30 PM (211)
Tuesday, February 7 Atlantic City 9 AM – 10:30 AM (703)
Hardscaping around swimming pools presents a special set of challenges. Gunite, fiberglass, and liner pools all have different requirements for back fill, coping installation, and electrical grounding. These issues plus the challenges of dealing with fixed elevations in limited spaces, drainage issues, plumbing, and wiring considerations will be covered in this class.
CE Credits: ICPI 1.5 / NCMA 1.5 (pre-approved)
Presenter: Mark Antunes, EP Henry Corporation
Greg Freni, G.P. Freni Custom Landscapes
Fee: Advance FREE with your registration
Onsite $20 with your registration
HARDSCAPING SALES 101 FOR THE RESIDENTIAL CONTRACTOR
Wednesday, January 18 Lancaster 1 PM – 2:30 PM (212)
Tuesday, February 7 Atlantic City 2:30 PM – 4 PM (722)
This seminar focuses on bidding and selling residential Hardscape projects. Comparisons are made to softscape/maintenance bidding and selling. Discussion includes what areas on a Hardscape job can get you into trouble, and what areas to focus on to help you grow your business.
CE Credits: ICPI 1.5 / NCMA 1.5 (pre-approved)
Presenter: Bill Gardocki, Interscape Landscape Co., Inc.
Fee: Advance FREE with your registration
Onsite $20 with your registration
INTRO TO LOW VOLTAGE LANDSCAPE LIGHTING
Thursday, January 19 Lancaster 1 PM – 3 PM (321)
Tuesday, February 7 Atlantic City 9 AM – 11 AM (705)
Wednesday, February 8 Atlantic City 1 PM – 3 PM (824)
Are you looking for ways to diversify and expand your business? Are you looking for a way to increase the value of your Hardscape projects? Landscape Lighting manufacturer, CAST Lighting, will provide an introductory Landscape Lighting course that will help you get started with this profitable business opportunity. The basic topics that will be covered include: Landscape Lighting design, estimating, and installation. Both LED and Halogen lighting systems will be discussed.
Presenter: Jeff Hesser, CAST Lighting, LLC
Fee: Advance FREE with your registration
Onsite $20 with your registration
INTRO TO PRO LANDSCAPE
Thursday, January 19 Lancaster 10:30 AM – 12 PM (313)
Wednesday, February 8 Atlantic City 10:30 AM – 12 PM (812)
We will review the basics of Pro Landscape / EP Henry Edition landscape design software. From beginning to end the attendee will learn how to load their landscape images and digitally modify them for an effective client presentation. Several advanced features will also be discussed. Project presentation and ability to implement design changes, make this EP Henry Edition a must have. Presenter Ross Causey, has been using this design software since 2006. Class registration fee includes Pro Landscape Software.
Presenter: Ross Causey, Garden Square Landscaping Design
Fee: Advance $300 with your registration
Onsite $400 with your registration
JEFFREY SCOTT – UNPLUGGED
Thursday, January 19 Lancaster 11:30 AM – 12 PM (328)
Sit down with Jeffrey and discuss your challenges and questions on how to “Market to the Affluent’.
This exclusive event is limited to the first 25 attendees. Jeffrey and you will discuss what works and what doesn’t. He will answer any questions you have during this informal Q & A. Ideal for attendees from his previous seminar – “Marketing to the Affluent” – but open to anyone who wants to grow their business in the high-end segment.
Presenter: Jeffrey Scott, Jeffrey Scott Consulting
Fee: Advance FREE with your registration
Onsite $20 with your registration
MAKING MONEY WITH THE INTERNET
Wednesday, January 18 Lancaster 10:30 AM – 12 PM (209)
Tuesday, February 7 Atlantic City 9 AM – 10:30 AM (704)
This class will educate you on advertising your business and or products on the internet. It will go over the basics of internet advertising and how to get your name to the top of google. This session will be both interactive and educational. Start thinking now about questions you may have, or what you want to learn more about.
Presenter: Bill Cormier, Track Your Advertising
Fee: Advance FREE with your registration
Onsite $20 with your registration
MARKETING TO THE AFFLUENT
Thursday, January 19 Lancaster 9 AM – 11 AM (307)
How to attract, sell and satisfy the wealthy homeowner.
Affluent homeowners have the income and the mindset to hire you now, if you know how to win them over. Jeffrey Scott, who built his company into a $10 million enterprise by serving the affluent, will fast-forward your learning curve so you can sell more and faster to this profitable customer segment.
You will learn how to:
◗ Get your foot in the door and get the affluent to call you.
◗ Build credibility during the sales call and prove you understand their needs
◗ Sell them high-value at a higher price point
◗ Gear your operations to achieve the high level of service they demand.
◗ Keep them wowed, spending and referring you
◗ Establish your company as the go-to brand in their community
◗ Network with, and gain access to their social circles.
◗ Price and package your services for improved margins.
◗ Close more sales, and larger sales
Presenter: Jeffrey Scott, Jeffrey Scott Consulting
Fee: Advance $20 with your registration
Onsite $40 with your registration
MORTAR FOR STONEWORK WITH ESSROC CEMENT
Wednesday, January 18 Lancaster 1 PM – 2 PM (219)
Wednesday, February 8 Atlantic City 11 AM – 12 PM (834)
This presentation will review how mortar is produced as well as the differences between mortar used for masonry construction. The benefits of STONE- HOLD, the first cement for stonework, will be introduced. Proper hot and cold weather practices will be reviewed as well as proper cleaning methods.
Presenter: Christopher Sieto, Essroc Cement
Fee: Advance FREE with your registration
Onsite $20 with your registration
OUTDOOR FIREPITS AND FIREPLACES
Wednesday, January 18 Lancaster 2:30 PM – 4 PM (216)
Thursday, January 19 Lancaster 1 PM – 2:30 PM (318)
Tuesday, February 7 Atlantic City 1 PM – 2:30 PM (714)
Wednesday, February 8 Atlantic City 1 PM – 2:30 PM (819)
Want to learn how to properly sell and construct Outdoor Firepits and Fireplaces? Don’t let the next potential job slip through your fingers! Let us show you how these features can really help set you apart from the competition. Gain the confidence to install them correctly following best industry practice from a leader in the industry. This will be an advanced technical class geared towards experienced Hardscape installers. From designing to installing, we will discuss traditional Masonry structures utilizing pre-manufactured kits and how to finish them using both EP Henry Cast Stone Veneers and traditional Hardscape products such as Coventry and Rustic Wall Systems.
CE Credits: ICPI 1.5 / NCMA 1.5 (pre-approved)
Presenter: Simon Darlington, Darlington Designs, LLC
Fee: Advance FREE with your registration
Onsite $20 with your registration
OUTDOOR KITCHENS AND GRILLS
Wednesday, January 18 Lancaster 10:30 AM – 12 PM (210)
Thursday, January 19 Lancaster 9 AM – 10:30 AM (305)
Tuesday, February 7 Atlantic City 9 AM – 10:30 AM (702)
Wednesday, February 8 Atlantic City 9 AM – 10:30 AM (803)
Whether you already install Outdoor Kitchens or desire to add these impressive features to your portfolio, this will be one class you don’t want to miss! Topics to include designing, selling, and installing these features WHILE MAKING MONEY!!! Understand how customer expectations differ for these types of projects. Know what code requirements you must contend with. Select the right amenities. These are just a few of the topics to be discussed. This will be an advanced technical class geared towards experienced Hardscape installers.
CE Credits: ICPI 1.5 / NCMA 1.5 (pre-approved)
Presenter: Simon Darlington, Darlington Designs, LLC
Fee: Advance FREE with your registration
Onsite $20 with your registration
PERMEABLE INTERLOCKING CONCRETE PAVEMENTS (PICP) – EP HENRY ECO® LINE
Wednesday, January 18 Lancaster 9 AM – 5 PM (206)
Tuesday, February 7 Atlantic City 9 AM – 5 PM (708)
The hottest trend in Hardscaping right now is permeable pavements and environmental topics. EP Henry’s innovative Eco Paver can help you and your clients protect the environment by reducing stormwater runoff and providing a low impact development solution. This course will provide attendees with a basic overview of environmental trends as well as specific information regarding design, installation, and maintenance of EP Henry’s Eco Paver.
CE Credits: ICPI 6.5 / NCMA 6.5 (pre-approved)
Presenter: Ross Causey, Garden Square Landscaping Design
Fee: Advance FREE with your registration
Onsite $20 with your registration
PLANNING AND ESTIMATING HARDSCAPES FOR PROFIT
Thursday, January 19 Lancaster 2:30 PM – 4:30 PM (323)
Wednesday, February 8 Atlantic City 2:30 PM – 4:30 PM (825)
Many residential Hardscape installers do not have the luxury of having a sales person on staff. That job often falls to the owner/operator who is generally running an installation crew as well. Most installers have little or no sales experience and learn on the fly. How do you set yourself apart from all of the others? This seminar focuses on five areas that help set you apart from the competition: advertising, the telephone prequalifying interview, the onsite meeting, the quote, and the follow up are discussed in detail.
Presenter: Bill Gardocki, Interscape Landscape Co., Inc.
Fee: Advance FREE with your registration
Onsite $20 with your registration
RAIN WATER HARVESTING
Thursday, January 19 Lancaster 2:30 PM – 4 PM (325)
Wednesday, February 8 Atlantic City 2:30 PM – 4 PM (828)
Thousands of gallons of usable precipitation run off buildings that can be captured and effectively used to water plants, fill ponds and water features, wash vehicles, irrigate lawns and more. Learn how to implement rain harvesting systems, install related water features, and earn LEED credits on your projects at the same time. Sustainability is a growing topic of concern and can be addressed now by using the systems being taught in this class.
Presenter: Bill Stewart, Cedar Run Landscapes (Lancaster)
Alden Zove, Cedar Run Landscapes (Atlantic City)
Fee: Advance FREE with your registration
Onsite $20 with your registration
RAISED PATIO CONSTRUCTION
Wednesday, January 18 Lancaster 9 AM – 5 PM (207)
Tuesday, February 7 Atlantic City 9 AM – 5 PM (709)
This course will provide attendees with a thorough review of the extensive challenges associated with Raised Patio Construction. Raised patio planning, overdig stabilization, basement wall water proofing, unbalanced fill, flowable fill, step construction, and more will be covered in this comprehensive presentation of Raised Patio Construction.
CE Credits: ICPI 6.5 / NCMA 6.5 (pre-approved)
Presenter: Bart Shippee, Shippee Engineering, Inc.
Pat McCrindle, MLPS Paving Systems, Inc.
Fee: Advance FREE with your registration
Onsite $20 with your registration
SEAL ‘N LOCK – 1-DAY SYSTEM CERTIFICATION
Wednesday, January 18 Lancaster 1 PM – 5 PM (214)
Thursday, January 19 Lancaster 8 AM – 12 PM (301)
Tuesday, February 7 Atlantic City 1 PM – 5 PM (719)
Wednesday, February 8 Atlantic City 8 AM – 12 PM (801)
“Time is money!” We all know this phrase to be absolutely true. If you have ever tried sealing a project you are aware that it can be a 3-5 day process to complete. In between you may spend a number of wasted trips back and forth to the jobsite checking the joints to see if they are dry enough to begin sealing. In this class you will learn how you can get in and out in as little as 1 day with this revolutionary
product from Seal ‘n Lock. Seal ‘n Lock seals the pavers while locking the sand joint all at once without the need for polymeric sand. It enhances the paver color and prevents weeds and sand washout from joints. This class is the first step in becoming an EP Henry Certified Sealing Specialist. In addition you will learn how to jumpstart a lucrative bolt on to your current business. The ICPI estimates that over 500 million square feet of pavers are installed annually throughout North America. It’s also estimated that less than 5% of that amount have been sealed. Don’t miss out on the next big profit generating opportunity and stay ahead of your competition.
Course Objectives:
◗ Review proper pre-inspection of existing site
◗ Evaluate efficient cleaning methods and available equipment
◗ Walk through step by step the Seal ‘n Lock process and its benefits
◗ Learn how to get in the business and turn profit
◗ Receive a certificate of completion upon passing an exam
CE Credits: ICPI 4
Presenter: Rich Colletti, Seal’n Lock System Corp.
Russ Heitman, Seal’n Lock System Corp.
Fee: Advance FREE with your registration
Onsite $20 with your registration
SMALL BUSINESS ACCOUNTING
Thursday, January 19 Lancaster 1 PM – 2:30 PM (319)
Tuesday, February 7 Atlantic City 10:30 AM – 12 PM (712)
Don’t lose money in the office after earning it on the job. Learn how to set up your chart of accounts, develop financial ratios, understand financial reports, improve your cash flow, and develop an annual budget. Make sense of the numbers and stay on top of your financials.
Presenter: Marcus vandeVliet, MV Enterprises
Fee: Advance FREE with your registration
Onsite $20 with your registration
SMALL BUSINESSES DON’T DIE THEY JUST COMMIT SUICIDE
Wednesday, February 8 Atlantic City 2:30 PM – 4 PM (829)
A challenging title to a very important topic. Tom Shay knows it is not the competition that causes a business to fail. Instead, it is the incorrect actions and lack of action that hurt a business. This enlightening, stimulating and motivating presentation by Tom Shay will send participants home prepared and ready for developing a plan of action for their business.
Presenter: Tom Shay, Profits+Plus
Fee: Advance $20 with your registration
Onsite $40 with your registration
SO, THAT’S WHERE THE MONEY GOES
Wednesday, February 8 Atlantic City 9 AM – 10:30 AM (807)
So, that’s where the money goes! – A comment made by an attendee after hearing Tom Shay share this presentation. The business owner looks at the bottom line of a profit and loss statement to see how much money the business made. Yet, when that same owner looks at the checking account the number is different. It is not likely that the checking account is larger! If the business is making a profit, why isn’t all of that money sitting in the checking account? This Tom Shay session helps attendees learn why this happens and how to get better control of it.
Presenter: Tom Shay, Profits+Plus
Fee: Advance $20 with your registration
Onsite $40 with your registration
STEP DESIGN/CONSTRUCTION AND INTEGRATION WITH WALLS AND COLUMNS
Wednesday, January 18 Lancaster 2:30 PM – 4 PM (217)
Thursday, January 19 Lancaster 2:30 PM – 4 PM (326)
Tuesday, February 7 Atlantic City 1 PM – 2:30 PM (715)
Wednesday, February 8 Atlantic City 1 PM – 2:30 PM (821)
Creating the right steps for your customer is critical. Aesthetics, design issues, achieving structural stability, and over dig stabilization are presented. Adding walls and integrating columns to your work that are soundly built and add beauty will go a long way to rounding out your skill set as an accomplished Hardscaper.
CE Credits: ICPI 1.5 / NCMA 1.5 (pre-approved)
Presenter: Greg Freni, G.P. Freni Custom Landscapes
Fee: Advance FREE with your registration
Onsite $20 with your registration
SUSTAINABLE DESIGN & CONSTRUCTION
Thursday, January 19 Lancaster 1 PM – 4 PM (322)
Tuesday, February 7 Atlantic City 1 PM – 4 PM (718)
This course will provide a general overview of the United States Green Building Council’s (USGBC) Leadership in Energy and Environmental Design (LEED®) project certification program, other “green” standards starting to appear in the marketplace, as well as trends in sustainable design and construction practices. The course will discuss the application of LEED and other green standards and their relationship to porous pavements and interlocking concrete pavements. It will also address sustainable site design and construction trends, techniques, and materials as well as review several sustainable site development projects that have been completed.
Presenter: Kevin Selger, Gilmore & Associates, Inc.
Fee: Advance FREE with your registration
Onsite $20 with your registration
THE THREE D’S FOR A SUCCESSFUL SALE – DESIGN, DECIDE, DETERMINE
Tuesday, February 7 Atlantic City 8 AM – 12 PM (701)
If you’re still blaming the economy for your lack of design/build sales, then you must attend this workshop. Because I can honestly say, “it’s not the economy, it’s you”. There is still plenty of profitable Hardscape/landscape installation work out there and clients who are willing to pay for it, regardless of where you are located. But, to be successful in this “new economy”, you need to change your process and your way of thinking and that’s exactly what we are going to do. If you’ve ever taken a sales seminar or read an article on selling, you know that people buy on emotions. If you can get somebody excited about your product or service, they will buy from you, even if you’re “more expensive”. Think about your own buying patterns. Do you always buy whatever’s the cheapest? Or are you willing to pay “more” for something that you really want? Well I’ve I got some great news for you. Your clients are willing to buy more and spend more too, if you just show them how. If you “really” want to learn the right way to sell design/build work then you must attend this workshop. Not only are we going to change your process forever, but we’re also going to have a lot of fun doing it. So bring an open mind, along with your toughest questions, and let’s figure things out once and for all. I must warn you though, be ready to get involved and participate, because we are going to “literally” walk through the entire DB sales process and crush your sales goals. Hecklers are welcome!
Presenter: Jody Shilan, Jody Shilan MLA Landscape Design
Fee: Advance $20 with your registration
Onsite $40 with your registration
WATER FEATURES AND HARDSCAPING™
Thursday, January 19 Lancaster 10:30 AM – 12 PM (314)
Wednesday, February 8 Atlantic City 10:30 AM – 12 PM (814)
Water features can make the difference between a good Hardscaping™ job and an exquisite installation. Ponds, fountains, rain gardens, waterfalls – all can be incorporated in your work and separate you from the ordinary. Learn how to do this, add to your design skills and expand what you offer your customers for aesthetic appeal.
CE Credits: ICPI 1.5 / NCMA 1.5 (pre-approved)
Presenter: Bill Stewart, Cedar Run Landscapes (Lancaster)
Alden Zove, Cedar Run Landscapes (Atlantic City)
Fee: Advance FREE with your registration
Onsite $20 with your registration
WHAT IT TAKES TO BE A 5-STAR BUSINESS
Wednesday, February 8 Atlantic City 1 PM – 2:30 PM (822)
Perhaps you know the aspects of becoming a 5-Star restaurant, hotel or spa. What about the aspects of how a small business can be considered a 5-Star? Tom Shay knows. How do the best of the best do it? How is the business more profitable? How do these owners manage their business? How do they have an exceptional staff? What do they do to prepare themselves to maximize their efforts at work? These questions and many more are answered by Tom Shay during this informative, owner-targeted session.
Presenter: Tom Shay, Profits+Plus
Fee: Advance $20 with your registration
Onsite $40 with your registration
YOUR CUSTOMER DOESN’T LIVE HERE ANYMORE
Wednesday, February 8 Atlantic City 10:30 AM – 12 PM (815)
What business has not experienced a substantial change in their market place? Demographics in most communities have changed. Definitely the buying habits of customers have drastically changed. Tom Shay asks, “Has the business continued to evolve to address the fact that the customer that the business serviced for years no longer lives here?” This session prepares a participant for the daunting task of determining how to zero in on the customers they need to target for increased sales and profitability.
Presenter: Tom Shay, Profits+Plus
Fee: Advance $20 with your registration
Onsite $40 with your registration
