undefinedADVANCED SEARCH ENGINE MARKETING

Wednesday, February 18     9:30 AM – 11:00 AM                  (931)

This 90 minute course offers contractors with existing web marketing plans the tools they need to increase their traffic, conversion rates and sales from their online marketing efforts. It is recommended that this course be taken after Internet Marketing-From Web Traffic to New Customers.

Intro: Why being on the 1st page of the search engines is so critical to success

Course Description:

Learn how to develop a search engine marketing strategy. Why investing in an ad campaign is needed if competition is strong. Learn what to pay for pay per click advertising is and how to monitor pay per click. Understand Google Analytics tracking for your website’s effectiveness to drive sales.

CE Credits:       ICPI 1.5 / NCMA 1.5 / PCH 1.5 (pre-approved)

Presenter:         Bill Cormier, Track Your Advertising

Fee:                   Advance $50 with your registration

                          Onsite $60 with your registration

VIP Pass:           YES

undefinedINTERNET MARKETING-FROM WEB TRAFFIC TO NEW CUSTOMERS

Tuesday, February 17                                               9:30 AM – 11:00 AM                  (855)

This 90 minute course offers contractors who are looking to develop their online marketing plan to drive more traffic to their website and convert site visitors into customers. There are no pre-requisites for this class.

Course Description:

Gain an understanding of what gets a on to the 1st page of the search engines so customers find you. Learn what good website pages are made of and how to convert site visitors to customers. Learn why website content is so important to the customer and Google, and how it works to get you sales.

Intro - How search engines can help you make more money.

CE Credits:       ICPI 1.5 / NCMA 1.5 / PCH 1.5 (pre-approved)

Presenter:          Bill Cormier, Track Your Advertising

Fee:                    Advance $50 with your registration

                           Onsite $60 with your registration

VIP Pass:           YES

undefinedSIMPLIFYING SEARCH ENGINE OPTIMIZATION - WHAT YOU CAN DO TO IMPROVE YOUR POSITION ONLINE

Tuesday, February 17                                                                              1:00 PM – 2:30 PM                      (862)

Gain understanding of what criteria are important to search engines (primarily google) to get your site ranked. Learn the importance of analytics to easily measure effectiveness and how Google Webmaster Tools helps guide you to better search results.  Q&A Following the Presentation.

Intro: How you can affect your positioning on search engines

CE Credits:       ICPI 1.5 / NCMA 1.5 / PCH 1.5 (pre-approved)

Presenter:         Bill Cormier, Track Your Advertising

Fee:                   Advance $50 with your registration

                          Onsite $60 with your registration

VIP Pass:           YES

undefinedSOCIAL MEDIA - HOW TO BUILD BUSINESS SOCIALLY

Wednesday, February 18                          1:00 PM – 2:30 PM                      (936)

Intro: What are social networks and how do they can affect your profitability

Course Description:

How to apply social media effectively to extend your brand reach and build trust within your target market to gain new clients. Learn the most productive strategies to employ when time is a problem. Why delegating tasks for social engagement may be the best choice.

Q&A Following the Presentation.

CE Credits:       ICPI 1.5 / NCMA 1.5 / PCH 1.5 (pre-approved)

Presenter:         Bill Cormier, Track Your Advertising

Fee:                   Advance $50 with your registration

                          Onsite $60 with your registration

VIP Pass:           YES

undefinedYouTube Your Next Hardscape Project

Tuesday, February 17                                                                              2:45 PM – 4:15 PM                      (869)

If a picture is worth a thousand words, how many is a video worth? Learn how to use YouTube to help promote your company and close more potential sales. This course focuses on shooting and editing Hardscape installation video. Learn how to set up a YouTube channel and integrate it with your business website. Learn the basics of editing video and what equipment you need to edit and film video. Learn how to use your YouTube videos to close more potential sales.

CE Credits:       ICPI 1.5 / NCMA 1.5 / PCH 1.5 (pre-approved)

Presenter:        Tom Gardocki, Interstate Landscape Co., Inc.

Fee:                  Advance $50 with your registration

                          Onsite $60 with your registration

VIP Pass:          YES